Logos can often be created plainly on aesthetic value, however it is not uncommon for logos to be created based on the ideology behind the band; although this is more common with motifs (see the R.E.M video above, wings have a lot of meaning in religion). The logo identified with 'The Who' is used simply for aesthetic and artistic reasoning, as is the Rolling Stones logo; though the artist who created it did believably have Hindu goddess Kali in mind when creating it.
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